Design · Photography · Tel Aviv · Travel guide

A design lover’s guide to Tel Aviv – Vogue Magazine

A Design Lover’s Guide to Tel Aviv

Amid the abundance of hummus and pita, notorious nightlife, and booming startup culture, there is a design scene in Tel Aviv that cannot be overlooked. The city—architecturally known to house the world’s largest collection of Bauhaus buildings—is full of creatives who make everything from handcrafted wooden furniture that wouldn’t feel out of place in Brooklyn to modern innovative lighting and traditional ceramic crafts. Neighborhoods like Noga and Florentin are buzzing with art and design galleries, such as the recently opened SAGA, whose space outside the Jaffa Flea Market houses the work of an all-star lineup of young Israeli design talent. Supplement visits to the Tel Aviv Museum of Art, Bauhaus Center, and Design Museum Holon with stops (or stays) at these 10 local spots, which will satisfy any design lover’s creative eye.

craft and bloom israel
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Shop: Craft & Bloom
Nachum Goldman Street 3, Tel Aviv-YafoNestled across the street from the beach in Jaffa, this garden-meets-gallery-meets-workshop space is buzzing with über-cool craftspeople and artists. It’s a place to be creative, get inspired to grow your own succulent garden, and try out a DIY workshop like shibori dyeing or silk-screening.

Photo: Sarale Gur Lavy
saga israel
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Shop: SAGA
4 Rabbi Pinchas Street, Tel Aviv-Yafo (near Jaffa Flea Market)This new gallery showcases young Israeli contemporary design talent. Of particular note is Hilla Shamia’s wood casting furniture collection, which features tables made from aluminum castings on wood.

Photo: Courtesy of Saga / סאגה- צילום איתי בנית
Sharon Brunsher israel
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Shop: Sharon Brunsher
Ami’ad Street 13, Tel Aviv-YafoHere you’ll find beautiful monochromatic stationery and notebooks mixed in with home accents like brass bowls and simple stemware.

Photo: Rebecca Stadlen
jaffa flea market israel
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Shop: Jaffa Flea Market

Situated in southern Tel Aviv, this is where you can browse traditional Middle Eastern ceramics and textiles alongside a trove of handmade items and antiques. You’ll work up an appetite weaving through the endless rows of vendors, so afterward head to Abu Hassan for the best hummus in Jaffa.

Photo: Courtesy of Dylan Raiman / @dylanraiman
8 in jaffa israel
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Shop: 8 in Jaffa
Rabbi Pinhas Street 13, Tel Aviv-Yafo (near Jaffa Flea Market)8 in Jaffa is located in the flea market: Ten contemporary Israeli artists showcase their work here as part of a ceramics cooperative. It’s fun to see more modern styles juxtaposed with the traditional Middle Eastern pottery found in the markets.

Photo: Rebecca Stadlen
guy yanai last splash
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View: Guy Yanai at Alon Segev Gallery
Rothschild Boulevard 6, Tel Aviv-YafoOn view currently is a group show, “Words Without Letters,” curated and featuring work by young Israeli artist Guy Yanai. If his pixelated, colorful, Hockney-esque style looks familiar, it’s because Yanai’s work served as inspiration for Band of Outsiders’ 2014 Resort collection, with several pieces incorporating elements of his paintings.

Photo: Guy Yanai, Last Splash, 2015
brown beach house israel
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Stay: Brown Beach House
Ha’Yarkon Street 64, Tel Aviv-YafoThe vibe here is Art Deco–meets–beachside bungalow. The sunny yellow furniture and balconies filled with modern lounges and Acapulco chairs are perfect for viewing Tel Avivian sunsets over the sea.

Photo: Assaf Pinchuk
the norman israel
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Stay: The Norman
Nachmani Street 23-25, Tel Aviv-YafoThis boutique hotel is made up of two historic pastel-hued 1920s buildings separated by a hidden citrus garden. From the rooftop infinity pool you can enjoy views of the beautiful Bauhaus buildings that make up the surrounding neighborhood. The Japanese tapas restaurant, Dinings, on the third floor is also not to be missed.

Photo: Sivan Askayo
dalida israel
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Eat: Dalida
Zevulun Street 7, Tel Aviv-YafoLocal interior designer Roni Keren designed this trendy European-style outpost in the artsy neighborhood of Florentin. Be prepared for amazing food and “chasers” (shots) with the staff. Be sure to order the zucchini cream, served with grilled artichokes and croutons.

Photo: Courtesy of Dalida
sarona market israel
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Eat: Sarona Market
Kalman Magen Street 3, Tel Aviv-YafoThis is like the Chelsea Market of Tel Aviv. Located near the popular Azrieli shopping center, the indoor marketplace has everything from a ramen bar to pastry café, fruit stands, cheese shops, and traditional boreka vendors. Arrive hungry!

Photo: Courtesy of Sarona Marketvogue

Crafting · Design · DIY · Photography · Tutorial

DIY: Customize your photo camera

Do you have a camera? Do you like to personalize your items? Here’s a great idea to customize your camera strap. With clear and easy instructions to follow in Dutch via and in French via Pop&Soda. Or you could do just like me: read it, print it out, plan it and then; instead of following the instructions, just improvise with what you have around you.

Materials needed: a camera, a slingshot, some fabric ribbon or an old belt, scissors and a sewing machine (or good handy sewing fingers for manual sewing or some good textile glue if you’re really impatient.)

In between my stash of yarn, collection of old and new fabrics, some denim and other recycled textiles and others, I found this wonderful ribbon from Liberty London and it perfectly fitted my camera strap! Really easy if you know how to sew and if not: again, just follow the instructions.

Here’s the result:





DIY camera


Art · Crafting · Design · DIY · Fashion · Israel · Jaffa · Lifestyle · Neve Tzedek · Photography · Restaurants · Tel Aviv · Travel guide

Noga Quarter, a bubble within the bubble…

Noga Area is a little bubble within our Tel Aviv bubble. It’s quiet and happening at the same time. Once again, one of the magic features of little Tel Aviv, you walk one street away and you’re in a totally different world. Noga is known for its little charming shops, hip cafés, upcoming artist projects and design studios. It’s surrounded by some amazing real estate renovation and conservation projects like The Village, the American Colony and actually connects Neve Tzedek to Jaffa. Together with fellow blogger and buddy Ross Belfer from Eager Tourist  and the amazing upcoming photographer Shiran “Poomilicious” Pomerantz we went on a short visit:

Cafelix You can start off with a delicious coffee at Cafelix. If you’re a returning costumer, you may even get your own coffeecup on the wall with your name under.


Gelada Studio Then visit Gelada Studio for some original T-shirt designs and new vintage accessories.


Hastudia “is a multi-disciplinary studio for arts & crafts that promotes sustainable, community-oriented and creative lifestyle. Their aim is to become a hub for functional upcycled art; a place where amateurs and hobbyists alike, come to work on their own handmade projects and get their hands dirty. It is a place where people come to be empowered, learn a new skill, engage with members of their community and create.”


Naomi Maraavi’s shop is “an individual recycled re-designed eco collection blending art, fashion and storytelling.”


Casino San Remo is another hipster-hot-spot for food, drinks, art and music.


Design · Fashion · History · Neve Tzedek · Tel Aviv · Uncategorized

Fabric & Form – Fashion and Israeli art


Being from Antwerp, I must have been born with a sense of fashion, style and design. Being a blogger, it was about time for some fashion. Of course there will be a broad Antwerp Fashion post by Josephine, but today is about the Tel Aviv scene. And not to be underestimated. Yes the country is barely 65 years old, yes we still have a lot to learn and yes I could go on about all we are lacking in the field of fashion and style. But I’d rather share the good news and focus on those pioneers paving the way for the Israeli fashion, design & art industry. Thursday night was the opening event for “Fabric & Form: Fashion & Art exploration” – the Cutting Edge of Israeli Fashion, Art & Design initiated by TLVStyle. The first ever 3-day interactive and creative journey into the world of Israeli designers and artists. The event opened for the Tel Aviv Arts Council community with an exclusive gala at the historical and charming Lili&Bloom. An audience eager to discover the intricacies of Israel’s fashion world and get up close and personal with Israeli designers, artists, stylists, and bloggers. The curators (Galit Reismann, Deborah Shahar and Rei Dishon) are exploring the relationship between the garment as an art and the art as a garment.


During the weekend (Friday from 10am & Saturday till 09pm) Lili & Bloom will be open to the public, free of charge, for a celebration of Art, Fashion and Tel Aviv’s urban style. The collective of designers includes 10 fashion accessories designers and 6 fashion designers: Northern Star by Nadav Rosenberg, Adam Gefen, Michal Basaad, Maria Berman, FROG by Einat Burg, Daniella Gelfer, Tamar Branitzky, Inbar Shahak, Sailor by Efrat Shahar, Avital Coorsh, Sharon Vaizer, Osnat Har-noy, Liza Arjuan, Michal Ben Ami, Toosh JUDTLV and Studio SFOG. Among the artists: Danit Peleg, Katerina Nevler, Gidi Smilansky, Hadas Malin, Ben Gal, Eleonore Millstein, Jonathan Goldman and Signor Gi.


2013-03-157  2013-03-158

All photos taken with Canon EOS M

Architecture · Design · Lifestyle · Neve Tzedek · Tel Aviv

Sunset happiness at Brown Hotel


When Tel Aviv is as hot and humid as can be in July and August, cool spots are a must. Some days you can’t even leave the AC until late afternoon. Then you can finally find a little sea breeze and enjoy the sunset. And if you want to add more charm to this experience, go to the Brown Hotel’s rooftop and combine it with a cocktail.

This is how the Design Hotels website describes the Brown Hotel: “Behind the facade of a former bank is the intimate Brown TLV – a hotel defined by its rich chocolate-and-caramel colored walls, dark wood floors, and vintage-inspired furniture. It belongs to young hotel entrepreneurs, Leon Avigad and Nitzan Perry. In the lobby, tufted leather couches, low-slung chairs, and a floor-to-ceiling bookcase produce a more intimate urban experience than the bright, extroverted city outside its doors. Throughout, delicate details and provocative gestures meet: the diaphanous drapes of a canopied bed fall just next to black marble bathroom floors. Above its perfectly-tailored 30 rooms, a rooftop deck with lounge chairs, open-air showers, and white umbrellas invites guests back out into the Mediterranean sun and to reconnect with a bustling Tel Aviv below.”

The Brown Hotel is not just the coolest urban boutique hotel in town. The rooftop with panoramic view on the city serves as daytime sundeck and nighttime bar (also for sophisticated private events). The spa offers good massage deals either in the spa or on the rooftop. And beach lovers can even get their own little brown bag.

Brown Hotel Tel Aviv, 25 Kalisher St, 65165 Tel Aviv-Yafo 03-717-0200 photo credits: Brown Hotel




Antwerp · Design

Inspiration for the Home

One of the things I can endlessly fill my days with is rearranging the furniture in my apartment. With rearranging I don’t mean moving the plant to the other corner. I’m talking total change. I used to move apartments every 6 months just to have a different kind of room to decorate (yes my “little” hobby is that bad). Eventually, it took about 10 moves all over the city before I found a place worth staying (a little longer) (I haven’t moved for over a year, which is a personal record!). I now limit my passion for interior design to visiting inspiring blogs like The Selby and using the new-found inspiration during my long strolls down vintage design markets. I’m always looking for cheap (not always functional but still cool) furniture or decorative objects.

I recently visited the Antwerp the Dubieus Design Beurs, organised by the Antwerp Winkelhaak Design Center. The Antwerp What organised the What What? The Winkelhaak Design Center is a glass fortress that provides office space for young creatives, such as photographers, graphic designers and product developers. Dubieus Design (literally translated: Questionable Design – which in my opinion doesn’t sound very grateful) is a market filled with curiosities and vintage design from the fifties ’till now. There’s a fine line between design and kitsch. But that’s the way I like my interior! Most pieces are affordable, but there are exceptions, especially when it comes to pieces of known designers. Unfortunately, my tiny budget doesn’t allow investing in real design furniture (yet).

Inspirational Pictures found on The Selby*:

“Who is The Selby? Todd Selby is a portrait, interiors, and fashion photographer and illustrator. His project The Selby offers an insider’s view of creative individuals in their personal spaces with an artist’s eye for detail. The Selby began in June 2008 as a website,, where Todd posted photo shoots he did of his friends in their homes. Requests quickly began coming in daily from viewers all over the world who wanted their homes to be featured on the site. The Selby’s website became so influential —with up to 95,000 unique visitors daily—that within months, top companies from around the world began asking to collaborate ” (

Art · Crafting · Design · Tel Aviv · Uncategorized

Life on Mars

Welcome to Life on Mars. My creative world. During my last visit in Antwerp I went to the Hobbysalon. What a wonderful world of hobbies: cooking, knitting, sewing, scrap-booking and even some weird freaky hobbies involving witches and miniatures. So besides being overwhelmed I tried to focus on what I’d like to do with all this material. Here’s something I bought:

And here’s the result; what I made with it, the “life on Mars colored pouches collection”

or in details:

And now I just need to sell them and make room for the arrival of a very special sewing machine from Australia, to be continued….

Art · Design · Fashion · Lifestyle · Music · Tel Aviv · Uncategorized

F . A . D . T . L . V .

Israel’s second city and cultural and commercial capital, Tel Aviv was named “The Mediterranean Capital of Cool” by the New York Times. It’s a city that makes you feel alive. It’s constantly changing, moving, developing itself. Only a 100 years old (which is young for a city) and still, so much to be done. Luckily we have a lot of entrepreneurs here bringing in the things a city needs to sustain its adjective “hip”. The hippest thing in Tel Aviv lately is called F.A.D. It is a 30-day curated pop-up shop of limited edition fashion, art and design.FAD2 fadd15 fadd14 fadd13 fadd8 fadd9

Created by Design Space* and Shoplifters**, this creative space is a multidisciplinary art project featuring all sorts of creative fields. A refined 1000 sqm space dedicated to Design / Contemporary Art / Fashion / Books / Music / Technology / Lectures and much more. From clothing to Art and Design, from flower shop to coffee shop, looking for products from israeli creatives, while browsing the library of magazine and art books. All aesthetic grounds are covered, from classics, to creations by young israeli designers, these girls are are precise collection fed by emotions and creativity. The space is hosting 40 industrial designers, and  18 contemporary artists – from Israel and abroad.

There will be special events including an exclusive private Wallpaper evening. In short: if you’re hip and you’re in Tel Aviv, you’ll visit F.A.D. Whether you shop till you drop, get inspired, do your nails, read a book, drink, eat, “mingle” or just be amazed and look around. Thank you girls – Nitsan, Anat, Gilat, Salome and Emmy.

Come visit: F.A.D. –  Elfassy street 15 – Everyday: 11h-21h, Friday: 10h-18h

Photography Solal Fakiel. High production.

*about Design Space: Design Space was established in 2010 to encourage artistic innovation and provide a platform for progressive art of all media, featuring both emerging and established artists’ work. The Gallery is presenting various fields of design, ranging from furniture and industrial products to diverse art exhibitions of newcomer artists and designers. Through collaborations with various creative sectors, Design Space produces projects and initiatives, extending its vision internationally.
As a gallery, design space organizes solo, collective, and group exhibitions, alongside presenting special projects and events conceived by outside curators.

**about Shoplifters: Unique conceptual Fashion Events – Aesthetic chaos

my photos:

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