We always like to hear stories about how people get inspired, develop their talents and chase their dreams. It’s even more interesting when the story is about a young girl from Antwerp who found her inspiration in Tel Aviv. This particular story is about Magali Pinchasi, a young creative girl with a passion for jewelry, fashion and color. I met Magali in a little coffee bar. Modest but proud and continuously smiling she talks about her life, her jewelry collection and her connection to both Antwerp and Tel Aviv.
22 year old something Magali Pinchasi has been fascinated by jewelry ever since she was little, which isn’t all that surprising since her dad works in the diamond industry. Magali holds a degree in communication sciences and did her internship in Public Relations. After graduating from University she took a jewelry design course at London’s Gemological Institute of America, but it was a vacation in Tel Aviv that did wonders for Magali’s inspiration. While walking past the little souvenir stalls in Neve Tzedek, an idea started to develop: creating unique mix & match jewelry that would not only suit everyone, but would also be affordable for everyone. Back in Antwerp she ordered a whole lot of rope and trinkets and started making bracelets. Why rope? “Rope has unlimited options: colors, textures, etc. It’s a very affordable material for a large audience. Rope is very flexible and manageable. Since I make every bracelet myself , it’s much more interesting time-wise.”
A night out made Magali decide to turn her hobby into an actual jewelry business. “I constantly wear my own bracelets. One night, a girl approached me at a party and asked me where I got them from. This was the push i needed to actually get my bracelets out there.” Magali named her brand “BE by Magali Pinchasi”. “BE stands for Beautiful and Belgian, since all the jewelry is 100% made in Belgium”. She started selling the bracelets online on her website. Magali quickly build a reputation by using social media. Soon bloggers contacted her and not much later Magali scored an interview for Steps City magazine. This interview was proof that her business was getting more and more serious and orders started pouring in. Her collections are now being sold in stores such as Princess Blue (Antwerp) and Blue Rose (Wilrijk). Every bracelet is handmade by Magali herself, which makes every piece even more unique. Customers can also personalize the bracelets if they want to by filling in the request form online.
For the new collection Magali will use diamonds in her bracelets. “My first motivation is to create, to discover new things. That’s why I work with diamonds, but with every intention to stay affordable. A diamond doesn’t have to be expensive. I don’t want to be a high-class brand. I want to create a more luxurious line within BE that remains affordable for a larger audience. And of course it would also remain as colorful as the other collections.” How about an international career? “I don’t dare to dream of an international business just yet. For now I prefer to keep production in my own hands – literally. But if Colette in Paris would ask me if they can sell my bracelets, i wouldn’t refuse! (laughs)”.
When Magali is not working our creating, she likes to walk around in Antwerp. “Every Saturday afternoon I go to the city, to shop or to walk around and watch people. I think Antwerp is a very cosy and fashionable city with a lot of diversities. There are so many kinds of people, it’s inspiring to just sit down and watch them pass by.” Her affordable mix&match-policy is not limited to her brand. When it comes to her own style Magali likes to combine Belgian brand Essentiel with Zara. “I like everything, as long as it’s colorful.” And what about Tel Aviv? “My grandmother lives in Tel Aviv, I visit her every Summer. I love to walk around Neve Tzedek, have pancakes at Benedict or just enjoy some sun at Golden Beach. Actually, I’m a big fan of all the Tel Aviv classics (smiles). Even though I could never live there, Tel Aviv is important to me. It’s where I found my inspiration.”
BE by Magali Pinchasi can be found at:
- Princess – Meir 51 – Antwerp
- Princess Blue – Schrijnwerkersstraat 7 – Antwerp
- Just Folie – Turnhoutsebaan 186 – Schilde
- Blue Rose – Jules Moretueslei 402 – Wilrijk
- Vandenbalck Optics – Bondgenotenlaan 57 – Leuven
- Zappas – Boornstraat 50 – Bornem
- and of course online!